Using SMS as Effective Marketing Tool

SMS has been in the market for a considerable long time. According to Australia Bureau of Statistics, Australia population is at 21.4 million as of Nov 2008. View ABS Stats

Referring to a research conducted by www.researchandmarkets.com, mobile penetration is projected to reach 108%, which is 23.11 million of Australian mobile users. View Reuters Article.

Thus, we can conclude that every Australian holds a mobile phone which makes SMS is an effective medium of communication. Many SMS providers have emerged to tap into the huge potential of SMS including us, www.onewaysms.com.au. I would like to highlight the benefits of using SMS as an effective marketing tool.

1. Effective communication
It is an effective medium as every Australian holds a mobile phone. Imagine by having your customers’ or suppliers’ mobile number, you can reach them instantaneously. For instance, if a restaurant would like to promote their new menu, utilizing sms services, they are able to notify their frequent patrons.

2. Cost Effective / Affordable
SMS is cheaper than conversation communication. At onewaysms.com.au our price starts at 9 cents per sms and can go as low as 5 cents per sms. Compared to phone call and snail mail which will cost on average $0.30 for each communication

3. Fast Delivery and Reliable
SMS are delivered to intended audience instantaneously. Compare to conventional snail mail and email which could be potentially lost in post or email that could possibly be unread, SMS will reach your intended audience on their mobile phone.

4. Environmental friendly approach for communication.
Global warming is a main concern in our time. SMS communications do not pollute the environment, unlike snail mail.