Adorable Charms

www.adorablecharms.com.au

1. Tell us about your business

Adorable Charms has a unique range of over 400 designs of charms beads and are made universal to fit on our own chains and Pandora chains. We have Silver and gold plated and sterling silver charm beads also murano hand blown glass beads.

2. When and why did you start your business?

Started the Charm business 3 years ago when there was a new interest in charm bracelets and the consumers wanted to create their own personnal bracelets and be creative.

3. On a personal level, what have you achieved with your business?

Growth and to employ staff who needed to earn a income.

4. What are some of the challenges you’ve faced in growing your business?

Finding a unique supplier of the products who would produce our own styles.

5. What activities have been successful in promoting your business?

Ebay Big Deal promotions, magazine advertising, google seatches.

6. What activities were less successful for marketing your business?

Some magazines that didnt hit the right demographics for our products.

7. Name your favourite thing about your business

Independance and the new designs we create.

8. Who or what other businesses or business people inspire you?

Donald Trump.