Business Trader

www.business-trader.com.au

1. Tell us about your business

Business-Trader.com.au is a business for sale website.

2. When and why did you start your business?

2003

3. On a personal level, what have you achieved with of your business?

I have acheived top page 1 Google rankings for many hundreds of search terms including 'business for sale', 'businesses for sale', sell a business, buy a business, etc. making Business Trader the most visited business for sale site in Australia.

4. What are some of the challenges you’ve faced in growing your business?

Learning how to optimize the site to rank high in the search engines and then once I started getting many visitors per day, I had to learn how to convert the traffic inot sales with online marketing.

5. What activities have been successful in promoting your business?

SEO.

6. What activities were less successful for marketing your business?

Offline advertising like magazines, newspapers, etc.

7. Name your favourite thing about your business

It allows me to work from home and spend quality time with my wife and two young children.

8. Who or what other businesses or business people inspire you?

Sam Morgan started Trademe.co.nz in 1999 as a 23 year old and sold the online business a few years later for $600 Million. That is insperational and one of the reason I started online marketing. The result was www.Business-Trader.com.au.

9. What are your plans for the future of your business?

Continue to grow and develop my brand.

10. Share your best business tip with our readers.

Don't be affraid to experiment and try different things. Testing is crucial and will tell you what works best for your business.

Visit us at: www.business-trader.com.au