Craig Hitchens Therapies

www.craighitchenstherapies.com

1. Tell us about your business

Craig Hitchens Therapies exists to help people get well and have ongoing optimum health and wellbeing using the latest in natural health care. Craig Hitchens Therapies practices NES quantum bioenergetic therapy, a state of the art science based method to assess accurately your state of wellbeing at quantum levels and therapy system to make corrections allowing your natural mechanisms of healing and correction to restore balance. Craig Hitchens Therapies is all about effective, cost effective natural health care without drugs or invasive procedures. My business exists to genuinely help people.

2. When and why did you start your business?

Craig Hitchens Therapies was started over 5 years ago because a need was identified to supply people with a form of natural health care therapy that could be used safely with other methods of treatment, even medical, that was affordable, effective and safe. I was seeing a trend in many other practices of profit before people, yes we all need money, but my priority has been and always will be people first.

3. On a personal level, what have you achieved with your business?

I have seen many, many people achieve a better state of wellbeing and even overcome some health issues they thought they never would in some people's cases. I have seen the light go back on in people's eyes after working with me and my methods. To see someone come to you broken and leave a few months later all lit up again is immensely satisfying and why I do what I do. It's about helping people.

4. What are some of the challenges you’ve faced in growing your business?

I operate in small country town so my client base is limited but I am gaining clients from further a field gradually. Also, quantum bioenergetic medicine is still not as publicised as other forms of naturopathy. This means I am continually educating clients and other I have contact with as to what it is and how it works, why and how it can help them and is in most cases more effective than current methods. Bioenergetic medicine is science based but it is cutting edge science and as such is not on the radar of many, but as time goes on and more and more proof is stablished and documented, we are seeing more and more interest. It is a growing field.

5. What activities have been successful in promoting your business?

Monthly email promotions and specials incorporated with website give aways. Local newspaper advertising and profile building. Giving a free sample to interested people in order to gain them as a client and their friends. I always offer a free referal for a friend of current clients. It means they get scanned by the system for free, see what it can tell them which in most cases blows people away, then they simply pay for the remedies first time and feel like they have had a win. I win by gaining a loyal client..win win is good!

6. What activities were less successful for marketing your business?

I made the mistake of advertising too broadly for ages in publications that went statewide and national. Silly really considering I am only going to draw clients from a 200km radius generally so I focused in on more localised marketing and business picked up. best advise I can give is get a good web presence, this is the cheapest and best way to contact a wider market and focus in on local client base wherever you are, be targetted.

7. Name your favourite thing about your business

I love that I am working with a state of the art system and blending science and nature together into a profession that genuinely helps people get and stay well and happy an that I am doing something different from everyone else. I also work my clinic from my home which allows me to spend time with my family. I love to make people smile.

8. Who or what other businesses or business people inspire you?

None specifically but I always admire people who have integrity, honesty and a genuine regard for people in their business and in the way they conduct themselves generally. These are the right people to listen to.

9. What are your plans for the future of your business?

I would like to move into training people in this system I use and help other practitioner transition to using it for their businesses. From there I would like to set up a number of clinics in several areas throughout the country dedicated to using the NES system exclusively and make this type of therapy much more accessable to all.

10. Share your best business tip with our readers.

My best tip is if you're going into business, make it one you love to do because you will have plenty of hard times before you have good ones and you must love what you do to stick it out and do stick it out. Also, and most importantly, be honest, trustworthy, have integrity and be good to your people. Treat people well and it will pay you a thousand times over. Yes, make sure you're making money otherwise there is not much point to being in business, but remember that people matter, do that and you will have success. In my industry, I have seen loads of cowboys and dodgey types, yes they make money, but only for a short time and it costs them in the end.

Visit us at: www.craighitchenstherapies.com