Deconair

www.deconair.com.au

1. Tell us about your business

Deconair is your indoor air quality services directory all around Australia.

2. When and why did you start your business?

Raising awareness of the issue of poor indoor air quality which has the potential to have severe adverse health affects. The National Health and Medical Research Council defines indoor air as any space where a person spends a period of an hour or more in any one day. Indoor Air Quality (IAQ) may be defined as the nature of air that affects the health and well being of a building's occupants. According to CSIRO, most people in urbanised countries spend close to 90% of their time indoors.

3. On a personal level, what have you achieved with of your business?

I have learnt more about the industry and what a web based business entails.

4. What are some of the challenges you’ve faced in growing your business?

Marketing the business message.

5. What activities have been successful in promoting your business?

Email marketing.

6. What activities were less successful for marketing your business?

Magazine advertising.

7. Name your favourite thing about your business

Seeing activity and my clients receiving value from my service.

8. Who or what other businesses or business people inspire you?

Many successfult businesses.