Do The Yarra Valley

www.dotheyarravalley.com.au

1. Tell us about your business

Do The Yarra Valley is the newest regional tourism website for the Yarra Valley. The site focuses on producing high quality video content that engages site users and inspires them to visit this gorgeous region of Victoria.

2. When and why did you start your business?

The website was published live in December 2009. I started Do The Yarra Valley because I am passionate about regional tourism and the Yarra Valley in particular.

3. On a personal level, what have you achieved with of your business?

The business is still only 5 months old, so on a personal level there's not much to report.

4. What are some of the challenges you’ve faced in growing your business?

The greatest challenge with building a regional tourism website that focuses on high quality video content is the time involved to produce that content.

5. What activities have been successful in promoting your business?

Covering local events in the Yarra Valley. For example we covered the Vintage Japanese Motorcycle Club - Annual National Rally and withing 48 hours our video had been viewed over 300 times and our website attracted 230 Unique Browers.

6. What activities were less successful for marketing your business?

Our website is still in it's early stages so we haven't really done any marketing and to date we have just focused on building quality content for the site.

7. Name your favourite thing about your business

The favourite thing about my business is that I truly believe our website is well on it's way to becoming the best regional tourism website in Australia.

8. Who or what other businesses or business people inspire you?

Having worked at Carsales.com.au for 18 months in their Marketing department I am a big fan of how they have continually expanded their product and advertising services.

9. What are your plans for the future of your business?

I am going to keep building quality content for the site and continue to work on optimisation so that this site get's the No.1 ranking it deserves.

10. Share your best business tip with our readers.

The harder you work the luckier you get.

Visit us at: www.dotheyarravalley.com.au