Easy Gift

www.easygift.com.au

1. Tell us about your business

We specialise in offering decorative and creative gifts for a sensible price. Our range also includes event decorations including votive candles, bomboniere boxes and lights.

2. When and why did you start your business?

I have worked in the hospitality industry for 20 years and began selling votive candles to wedding and event companies. Since then the range has grown to include decorative gifts and photo alums.

3. On a personal level, what have you achieved with of your business?

A steady growth and great customer response - not one complaint to date.

4. What are some of the challenges you’ve faced in growing your business?

Getting the right packaging, if its poor quality people will not buy and if it's too expensive then customers will not return.

5. What activities have been successful in promoting your business?

Informative email newsletters have helped me spread the word. We have customers who have been forwarded my emails from their friends.

6. What activities were less successful for marketing your business?

Certain internet advertising campaigns, the more expensive ones don't always work and now we avoid paying up front for long term promises.

7. Name your favourite thing about your business

Time flexibility, I have a young daughter and get to see her during the day when we both have energy.

8. Who or what other businesses or business people inspire you?

No specific business but I love to see people giving it a go!

9. What are your plans for the future of your business?

To keep growing the product range and eventually open a shop or two.

10. Share your best business tip with our readers.

Always look for new opportunities to promote your website, and make yourself easy to contact, people still love the personal touch.

Visit us at: www.easygift.com.au