Edge Telephone Training

www.edgecommunication.com.au

1. Tell us about your business

Edge specialises in helping businesses to attract and retain customers through better communication skills. We deliver in-house training to businsses tailored to their needs and budget.

2. When and why did you start your business?

Edge Telephone Training was started in 2000 by Ava Lucanus, to offer a premium customer training service to the telecommunications industry, training their customers in the use of PABX telephone systems and voice mail. Ava has always had a strong passion for customer service, and after being brought up with parents running their own small business and her working life in customer service roles, recognised a strong opportunity for telephone etiquette coaching to compliment her services. Edge now offers customised telephone etiquette coaching to businesses one-on-one or in small groups.

3. On a personal level, what have you achieved with of your business?

Satisfaction in doing what I am passionate about and getting paid for it.

4. What are some of the challenges you’ve faced in growing your business?

Being everything - from marketing manager to financial director to operations manager. Surviving the downturn in demand for training during the GFC and finding new ways to convince businesses that this is the most important time to refresh staff in communication skills to attract more customers and help turn phone enquiries into new business.

5. What activities have been successful in promoting your business?

Website, email newsletters, networking and exceeding client's expectations to ensure repeat business and word of mouth referrals.

6. What activities were less successful for marketing your business?

Flyers, advertising in business magazines.

7. Name your favourite thing about your business

The flexibility of doing what I love.

8. Who or what other businesses or business people inspire you?

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9. What are your plans for the future of your business?

To be the number one communication training service in Australia.

10. Share your best business tip with our readers.

Be persistent and consistent, always follow up and do everything you can to satisfy the customers needs to help them buy from you.

Visit us at: www.edgecommunication.com.au