Fiona Kate - Simple Gorgeous Storage

www.fionakate.com.au

1. Tell us about your business

Simple gorgeous storage. and australian designed and made storage system. Inexpensive, durable & stylish. A practical solution for everyroom in the house. Removable decals tailor the storage to your needs.

2. When and why did you start your business?

September 2007. There was nothing on the market tough enough for my kids toys that looked great was easy to use and durable enough to last. I made a prototype for my home and everyone who saw them wanted it for their house.

3. On a personal level, what have you achieved with of your business?

Balance. I work around the children so can still beat the school gate each afternoon. Something I couldn't do when I was an art director. Oh and a slightly more organised household. Running my own business is stimulating and exciting.

4. What are some of the challenges you’ve faced in growing your business?

We sell really well & constantly online, less well in a bricks and mortar store. it is very difficult to explain why it's not just a box

5. What activities have been successful in promoting your business?

Our newsletter is our most successful tool. Magazine editorial.

6. What activities were less successful for marketing your business?

Huge mail out without the staff needed to follow up.

7. Name your favourite thing about your business

8. Who or what other businesses or business people inspire you?

Goodness so many. Peter Alexander, Kylie Little Essential Baby, Charmaine Papallo Baby Buds lots more.

9. What are your plans for the future of your business?

Build online sales worldwide.

10. Share your best business tip with our readers.

Stay focused on what you are good at. It's so easy to go off on a tangent. Pay it forward, share what you have learned with others who will benefit from your knowledge.

Visit us at: www.fionakate.com.au