Hammock World

www.hammockworld.com.au

1. Tell us about your business

Hammock World specealises in 'All Weather' Hammock Furniture for continuous outdoor use, which will not mildew or rot! Our All Weather Hammocks are designed for any Australian environment and come with a 5 year Outdoor Guarantee.

2. When and why did you start your business?

Hammock World was established to 2001 to provide Quality Hammocks for the Australian market.

3. On a personal level, what have you achieved with of your business?

Hammock World is the only hammock business in Australia offering a 5 year Outdoor Guarantee on all its' products.

4. What are some of the challenges you’ve faced in growing your business?

Product awareness was slow in the beginning. We had to overcome the attitude that hammocks 'look cheap and are cheap'. Once Hammock World was establised and its' genuine quality was recognised, this awareness has accelerated.

5. What activities have been successful in promoting your business?

Both 'word of mouth' and online marketing have been successful in positioning Hammock World as #1 in Australia.

6. What activities were less successful for marketing your business?

Home Shows

7. Name your favourite thing about your business

We offer a 5 year Outdoor Guarantee which confirms our word!

8. Who or what other businesses or business people inspire you?

Richard Branson

9. What are your plans for the future of your business?

To introduce more All Weather Hammocks Products.

10. Share your best business tip with our readers.

The key to sustainable success is to establish your business on Honesty and Integrity.

Visit us at: www.hammockworld.com.au