Luggage Direct

www.luggagedirect.com.au

1. Tell us about your business

Luggage Direct is Australia's largest Luggage Provider. We sell all the top brands of luggage including Samsonite, Antler, Tosca, Black Wolf, High Sierra, Timberland and more... all at seriously discounted prices. Our Online Shopping store offers free delivery. Our Luggage Warehouse (located in West End, Brisbane) is open to the public 7 days 9:00am - 5:00pm.

2. When and why did you start your business?

Luggage Direct was establish in 1995 as a single store in Queen Street Brisbane City. It is now one of Australia's largest Luggage Providers.

3. On a personal level, what have you achieved with your business?

Massive company growth, as well as maintaining the 'small business' feel.

4. What are some of the challenges you’ve faced in growing your business?

The development of an online store when 'online shopping' was not as popular as it was today was a very hard task. Gladly, it has paid of.

5. What activities have been successful in promoting your business?

Billboard advertising, print advertising and our website. Word of Mouth plays a very big part in our business promotion - once people visit our massive Luggage WAREHOUSE and experience our discounts, they tell all of their friends.

6. What activities were less successful for marketing your business?

Pamphlets, advertising in publications that were not targeted to our particular market.

7. Name your favourite thing about your business

We have strived to maintain a 'small business' feel - despite our large business size.

8. Who or what other businesses or business people inspire you?

The big retailing giants in Australia such as Harvey Norman have definitely played a role in influencing our advertising and retail model.

9. What are your plans for the future of your business?

To grow our online store by incorporating extremely interactive functions so that we can assist our customers in the most helpful way possible.

10. Share your best business tip with our readers.

TLC - Think like a customer!

Visit us at: www.luggagedirect.com.au