Magistic Cruises

www.magisticcruises.com.au

1. Tell us about your business

At Magistic Cruises our ambition is to provide our guests with the widest range of harbour cruising options at affordable prices, backed with the best quality and service. Magistic Cruises specialize in sightseeing, lunch and dinner cruises on the world's most beautiful Sydney Harbour. Our guests are the heart and soul of our business and it is our goal to create unforgettable Sydney Harbour Cruise experiences for our guests to enjoy for years to come. At Magistic Cruises, our guiding principles are value, respect, quality, service, integrity and innovation. Our guiding principles are the keys to our culture and to achieving our vision of quality Sydney Harbour cruising at affordable prices.

2. When and why did you start your business?

The concept of Magistic Cruises was developed in the late 90's to bring quality Sydney Harbour dining and cruising together.

3. On a personal level, what have you achieved with your business?

Coming to Australia with not much to my name, and working extremely hard to create a reputable and successful harbour cruise business.

4. What are some of the challenges you’ve faced in growing your business?

With the recent turmoil of the GFC, we seen a shift in consumers thinking from quality to price concious so we had to change our pricing strategy to cater for the more price concious market.

5. What activities have been successful in promoting your business?

A variety of online marketing activities has helped to build brand awareness and increase online purchasing.

6. What activities were less successful for marketing your business?

Loyalty programs

7. Name your favourite thing about your business

Having the ability to show both International and Australian visitors our beautiful harbour - never ceases to amaze me how special Sydney Harbour is and how lucky we are to be able to cruise the harbour everyday!

8. Who or what other businesses or business people inspire you?

I am motivated by people that work hard to achieve a vision and never give up!

9. What are your plans for the future of your business?

We have some exciting plans in the pipeline but they are top secret!

10. Share your best business tip with our readers.

Efficiency is the key to success! Deal with challenges quickly and do things properly the first time!

Visit us at: www.magisticcruises.com.au