Mulders

www.mulders.com.au

1. Tell us about your business

We manufacture and install shade structures, tarps and canvas covers. A sandpit covers supplier to childcare centres and schools across Australia, we manufacture all products on site. Our shade structures can be seen in many schools and childcare centres in Melbourne and we also offer DIY shade solutions for backyard and terraces. Our premium grade piano covers are also shipped Australia wide. We specialise in custom designed products.

2. When and why did you start your business?

Mulders has been established for over 30 years. The company started out manufacturing canvas and leather goods and has expanded over the years to include shade structures and tarps. With full manufacturing capabilities, the factory has developed some innovative material manufacturing techniques.

3. On a personal level, what have you achieved with of your business?

Supplier Australia wide of a wide range of protective covers for schools and industries. We now also supply DIY shade solutions to customers in Asia and Europe.

4. What are some of the challenges you’ve faced in growing your business?

Fierce competition in every sector of our business. We keep abreast by maintaining quality manufacturing standards and our long experience in custom designing solutions.

5. What activities have been successful in promoting your business?

The internet, shop signage and word of mouth. We have a very large showroom in a prominent position which is well known across melbourne.

6. What activities were less successful for marketing your business?

We have tried a number of activities over the years and have noticed a decline in print and directory advertising.

7. Name your favourite thing about your business

Our ability to take a customer's draft idea about a shade structure, protective cover or tarp and help them design a practical solution.

8. Who or what other businesses or business people inspire you?

Any Australian business that can survive the current recession and actually grow market share during this tough period - has my admiration!

9. What are your plans for the future of your business?

We will continue to build on our custom business offerings for industry and educational sectors. We branched out into exporting DIY shade a couple of years ago and have been involved in some exciting projects. We will continue to learn about overseas markets.

10. Share your best business tip with our readers.

Online marketing tends to offer the best returns per dollar spent but companies need to recognise it needs considerable time, skill and effort!.

Visit us at: www.mulders.com.au