Nutrizione

www.nutrizione.com.au

1. Tell us about your business

Nutrizione is italian for Nourishment so everything we do is aimed to help people nourish their bodies to have them feeling great and and getting more out of life. We do wellness coaching which includes nutrition, emotional health and intuitive eating; seminars and workshops; premium mobile personal training; group personal training and much more.

2. When and why did you start your business?

After spending my teenage years constantly trying to lose weight, I developed a keen interest in food and exercise. Because of that, since the late 1990’s, I have been researching and studying nutrition and fitness. I completed a university degree in Nutrition and also became a certified personal trainer to enable me to work in fitness centres and fulfil a growing desire to help people lead healthier lives. Having the opportunity to work with many different personalities, challenges and obstacles helped me gain as much experience and knowledge as I could. Nutrizione was established in 2007 after I identified a gap in the health industry and the need for a more balanced approach to health. The inspiration also came from my own desire for a more balanced approach to health and fitness. After spending years working in gyms and being surrounded by people striving for perfectionism within their own bodies, I wanted out. I reached a point where I couldn’t take the pressure anymore, the unsaid pressure from within the industry and also the pressure I had built up on myself to conform. I was constantly witnessing unhealthy behaviours from people of all ages and the damage being done to peoples self esteem, mental and physical health was too distressing. I left where I was working and decided I wanted to do it my way. During this time I myself developed very disordered eating patterns and couldn’t understand why as a nutritionist and personal trainer I was having so many issues. I sought help from a psychologist to get to the heart of the problem and also did a lot of research into eating disorders. I came across Intuitive Eating and was attracted to its ‘non-dieting’ way of living a healthy and balanced life. Discovering the intuitive eating principles changed my life. Not only was I starting to put the pieces together as to the causes of my disordered eating patterns, but I was excited as to how it could transform the lives of people consumed by dieting, their weight and food. I completed training in Intuitive Eating to be able to use the tools further. Seeking the help from the psychologist was critical to my mental health. Realising how important it is to ensure your mind is healthy, and having been exposed to Neuro Linguistic Programming before, I completed my certificate in NLP. Starting Nutrizione, all I knew was that I wanted to find a better way for people to live healthier lives and to create a business that promoted total body nourishment. Helping people increase their health and fitness and seeing what a fantastic effect it has on the rest of their lives is very rewarding. I now have a strong desire to help people get off the dieting cycle while still getting the health and weight loss results they want.

3. On a personal level, what have you achieved with your business?

After overcoming disordered eating and an obsession with weight loss i have helped people live more balanced lives themselves. Each persons life i enhance makes me even happier.

4. What are some of the challenges you’ve faced in growing your business?

Trying to get my message out there, being surrounded by diets and promises that diet companys put out there, only to have people re-gain the weight and lower their confidence and self esteem.

5. What activities have been successful in promoting your business?

Community health projects, my website, word of mouth.

6. What activities were less successful for marketing your business?

letter box drops, newspaper ads.

7. Name your favourite thing about your business

Inspiring people to nourish their bodies and feel great about being them.

8. Who or what other businesses or business people inspire you?

Intuitive Eating Businesses in the US, people who believe in their message and purpose and follow that through.

9. What are your plans for the future of your business?

To expand across the country and spread my message further.

10. Share your best business tip with our readers.

If you have a purpose that you believe in, let nothing stop you until you achieve it, and then keep going!

Visit us at: www.nutrizione.com.au