ToddlerTown

www.toddlertown.com.au

1. Tell us about your business

ToddlerTown caters for under 5's - we are proud to supply a great range of quality educational toys, books, puzzles, games, craft and decorative items online.

2. When and why did you start your business?

I came up with the idea after having my first child - I shared the idea with a friend (another mum) and we just ran with it. We found it hard to find quality toys in the mainstream stores and found the independent stores expensive and inconvenient to get to. So basically we created a store which was easy to access and stocked products we love at an affordable price.

3. On a personal level, what have you achieved with your business?

We have done most of the web design and graphics - my abilities have grown in this area, most of it self taught. Continuing to learn a lot about marketing and networking.

4. What are some of the challenges you’ve faced in growing your business?

So much competition in this area - finding ways to stand out and get known is the biggest challenge.

5. What activities have been successful in promoting your business?

Getting out and meeting customers through markets and expos. Networking with other businesses and building up the newsletter subscriber list.

6. What activities were less successful for marketing your business?

Spending money on particular online business directories.

7. Name your favourite thing about your business

Finding great new toys to add to our range.

8. Who or what other businesses or business people inspire you?

More well known online businesses in the same field.

9. What are your plans for the future of your business?

Immediate plans are to increase the interaction with our customers, ie through social mediums like facebook and our clubhouse pages (where customers can send through photos, activity ideas, recipes etc). We aim to become one of the busiest, popular and well trusted online children's stores. A bricks and mortar store in the future is also a possibility.

10. Share your best business tip with our readers.

Network, network, network - get out there and help each other!

Visit us at: www.toddlertown.com.au