qube Group

www.qubegroup.com

1. Tell us about your business

It all starts with an idea qube was set up with one thing in mind: to help bring ideas to life. Whether its a vague concern about an overlooked opportunity, a new direction that you’d like your business to take, or a fully formed thought on how to connect with the marketplace, we’re here to bounce it all around, and see how it can work in the real world. We’re Melbourne’s favourite boutique ideas agency, meaning that we’re all about giving you creative solutions based on strategy that gets you more business. We offer you a fast-moving, personalised service…without the overheads for parking spaces, fancy beanbags and fussball tables that the bigger boys have to pass on to their clients. You get the same high-quality creative that you’ve come to love, but supported by more flexible service options, less of the dreaded ‘committee think’, and a team of talented professionals focused on the latest ideas rather than being stuck in a bunch of meetings. The business of qube We’re in the business of helping you turn your ideas into great results. We work with you to explore all of the ways of maximising your idea’s potential. We don’t just focus on talking to your target audience, but think about the emerging ones as well. We’re your creative strategy partner, and we’re obsessed with thinking outside the circle and employing our integrated Strategic Creative Execution philosophy to your idea.

2. When and why did you start your business?

Started over 5 years ago to fill the gap between design and online marketing, the gap is lessened considerably now but new doors in social media and mobile communications have generated a revolving door.

3. On a personal level, what have you achieved with your business?

I have worked with and still do work with some of the largest brands in Australia and Internationally and kept true to my initial belief that all ideas and not worthwhile unless executed correctly.

4. What are some of the challenges you’ve faced in growing your business?

Changing the perception of clients mindset of only concentrating on what they know and looking at what they need.

5. What activities have been successful in promoting your business?

Delivering results. The clients referrals are the most powerful promotion and justification I know what I am doing.

6. What activities were less successful for marketing your business?

Not doing anything at all!

7. Name your favourite thing about your business

It has endless possibilities and adapts the ever changing markets and technology advances.

8. Who or what other businesses or business people inspire you?

Richard Branson

9. What are your plans for the future of your business?

Developing the model to duplicate in all capital cities.

10. Share your best business tip with our readers.

Challenges are part of being in business, the key is to make sure you create yourself better challenges closer to your passions, those that are deal with quickly and move forward.

Visit us at: www.qubegroup.com