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"The GoldCompany is the safe discreet and convenient way to get to highest price for your Gold." As seen on A Current Affair.

IT IS the Tupperware party of the post-recession 21st century.

Instead of taking cash to buy plastic kitchenware, guests are asked to bring jewellery from a failed relationship and get money in return. Australia's first ''gold party'' will be held on August 19 at Bondi Icebergs, hosted by GoldCompany, a subsidiary of the Diamond Certification Laboratory of Australia.

The cash-for-gold parties are inspired by the success of similar ventures in the US and Britain.

GoldCompany director Roy Cohen said he and fellow director Dan Novick expected a mix of guests, who would have their pieces appraised and be paid by cheque on the spot.

Mr Cohen said parties were preferable to dealing with pawn shops. ''Pawn shops are for your second-hand bicycle. When it comes to diamonds or gold, you want … genuine dealers,'' he said.

He said the economic downturn - coupled with high gold prices, which last week hit almost $1150 an ounce - had increased the number of customers. ''We get literally dozens of calls a day where people are trying to find out what their items are worth,'' he said.

Mr Cohen said broken engagements were the source of much business. ''We were thinking of running an ad along the lines of, 'Got rid of the man? Now get rid of the ring','' he said.

The company will refine all the gold it buys.

Gold parties took off in the US last year. Gold scrapping in general has boomed, with the largest online buyer, Cash4Gold.com, reportedly recording an average 25,000 transactions a month.

Individuals are also keen to host parties. Treska Roden, 63, of Cremorne, plans to organise events for women and fund-raising groups in which hosts could get 7 per cent of earnings.

The GoldCompany is the safest, most discreet and convenient way to get the highest price for your Gold.

All you need to do is fill out the FREE online GoldPak Request and the rest is as follows.

We send you the Secure GoldPak.
You use the Secure GoldPak to securely send us your gold.
We give you the best offer.
You accept.
We pay you immediately.

No cost to you at all... It is that easy.

See: http://www.smh.com.au/lifestyle/shopping/love-was-a-splendoured-thing-now-flog-the-ring-20090808-ediu.html

In tests done the GoldCompany was shown to pay 20% more than similar services. And up to 400% more than pawn Brokers.

Visit us: www.goldcompany.com.au

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