Mums are doing it online!

Online shopping has boomed around the world and it’s no wonder Australia is following the trend. In fact, according to IBISWorld, Australia’s leading industry research source, “Australia is the third largest online shopping country, ranked behind the US and the UK.”

Everyday, more people are learning how to shop online, with “trends in ageing, computer literacy and consumer sentiment” helping the industry expand. In addition to this, “Increased confidence regarding security has helped boost growth in sales.”

But let’s be honest. Despite these contributing factors, the biggest reason why people choose to shop online is because it is convenient. You can shop in your PJ’s from the comfort of your lounge 24/7.

Andrea Egan founder of www.buttonbaby.com.au is one of those Aussie consumers. She enjoyed shopping online so much that she decided that setting up her online store was a much better alternative than returning to the workforce after having children. It’s no wonder so many Australian businesses are created by working mothers - 40 per cent of women who run home businesses have children under 15 years old*.

Egan said “Working from home allows me to earn an income, while still having the flexibility to look after my little ones. It’s a lifestlyle choice we’ve made as a family”.

Visit us at: www.buttonbaby.com.au

Andrea Egan is a Mother of two and founder of www.buttonbaby.com.au an online store specializing in babywear and gifts. Andrea is available for interviews on mothers in business, online businesses and fashionable kids gear. Hi Res images available. Phone 1300 141 951 email info@buttonbaby.com.au mobile 0417 522 394

* According to the Australian Bureau of Statistics, 2005

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