Selling your gold? Don't get short-changed!

Recently more and more people are taking advantage of record gold prices and turning their unwanted gold to cash. But how do you know if you are getting the right price? Some buyers pay consumers a fraction of the true value of their gold.

The value of your gold is based on how much fine gold is in your items. This is determined by the weight and purity of your gold. So check your gold and compare prices being offered by the various buyers, some are more honest than others so stick with a professional company that specialises in precious metals.

There are various options available when selling your gold.

Auction, whether online or physical, an auction is a good avenue for items that are desirable and may yield more than gold value
Jewellers may be able to resell some items and therefore pay a higher price
Specialist precious metal buyers and refiners will pay you the market value for your gold.

The fact is that most jewellery is difficult to resell and in some cases is sold for less than its gold value. So if you are unable to sell as an item of jewellery, your best price will come from a reputable refiner or precious metal dealer.

The sad truth is that every gold buyer pays a substantially different amount for your gold. As seen on A Current Affair (ACA) different buyers offered vastly different amounts for the same parcel of gold.

• $250 from Cash Converters
• $600 from a local jeweller
• $777 from a precious metal buyer
• $950 from The Gold Company
• The highest offer is almost 4 times as much as the lowest!

The founders of The Gold Company are staunch consumer advocates believing passionately in transparency, honesty and ethics. This dedication to integrity is reflected in our affiliated company the Diamond Certification Laboratory of Australia (DCLA) which has consistently worked toward creating an ethical diamond industry to protect consumers.

Visit us: www.dcla.com.au

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