Digital Pacific introduces Green Web Site Hosting through carbon offsets program

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Digital Pacific has committed to conducting quarterly reviews of its carbon footprint, estimating the emissions generated for every aspect of its business including the daily operation and maintenance of hosting servers, routers and air conditioners. Following each review the company will purchase carbon credits to cover one hundred per cent of its estimated emissions. This ensures that whatever power Digital Pacific uses, an equivalent amount is fed back into the electricity grid from wind or solar power, rather than non-sustainable means.

The result for customers is the assurance that the purchase of Digital Pacific hosting services offers an environmentally responsible means of powering their web sites, enabling them to play a positive part in climate change without any affect on the day-to-day operations of their business. To promote the idea of offsetting business carbon emissions and to prompt others to similarly consider their carbon footprint, all Digital Pacific customers will be encouraged to use a new "EcoHost" logo on their web sites.

"Few people stop to consider how much power is required to keep their website running 24 hours a day, seven days a week," comments Digital Pacific managing director, Andrew Koloadin. "Data centres and their associated cooling and infrastructure account for an estimated 0.8 per cent of the world’s electricity use[1]. That may not sound like much but it is equivalent to the annual output of 14 one thousand megawatt power stations. As a participant in this industry we feel that Digital Pacific can make a small but essential and positive contribution by offsetting our carbon footprint."

Since inception Digital Pacific has sought to minimise its impact upon the environment, striving to create a socially responsible business and to encourage and inspire others to do the same. The company was a participant in the 2007 Earth Hour. Office procedures include such measures as billing all customers electronically to reduce waste. Staff are encouraged to recycle as much plastic, cardboard and paper as possible. To reduce automobile emissions, employees are allowed to telecommute whenever practical and are also encouraged to car pool.

[1] Power usage figures taken from "Estimating Total Power Consumption By Servers in the U.S. and the World", by Jonathan G. Koomey, Ph.D., Staff Scientist, Lawrence Berkeley National Laboratory and Consulting Professor, Stanford University. For the complete report visit http://enterprise.amd.com/Downloads/svrpwrusecompletefinal.pdf

About Digital Pacific Pty Ltd

Founded in Sydney in 2000, Digital Pacific provides web hosting, domain names and Search Engine Marketing solutions to business and individuals Australia wide. A specialist in small-to-medium organisation requirements, we are a 100% debt free, profitable, customer-orientated organisation with a solid financial history.

For more information on our green hosting initiative visit our website: Digital Pacific Web Hosting

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